pie: a bespoke cycling challenge company, passionate about making what you want to happen... happen.


passion for ...

passion195creating events that surpass your highest expectations!

At pie we have over 20 years' experience in the corporate and charity events industry - specialising in brilliant, bespoke, guided, cycle rides and challenges.

We work with familiar High Street names, smart SME's and famous FTSE businesses creating corporate events & challenges that deliver huge benefits to the company, the staff, individuals and charities.

We make what you want, happen. Every event we create is tailored to your needs and unique for your organisation. Whether you want a one day Surrey Hills challenge, a 3-day London to Paris cycle ride for employees, an annual bespoke cycling challenge event in Europe, or an extended Land's End to John O'Groats Relay Ride - optimised to visit offices, stores and maximise every press opportunity along the way - pie do it all.

Whether you're The Boss, in HR, CSR, Marketing, a Charity, a Club or Society, or an individual, the first step is also the simplest. Give us a call.

If you want to;

  • Excite & engage your employees, their friends, families & supporters
  • Promote your company and your commitment to the community
  • Raise much needed awareness & funds for a charity close to your heart

With over 20 years of event knowledge & experience we know what works and how to put it together. Whether your idea is fully formed or just a thought that's popped into your head over lunch - give us a call today on 01932 46 00 90 or email  This email address is being protected from spambots. You need JavaScript enabled to view it. for a friendly informal chat full of priceless information that could be the start of another amazing adventure with pie!

Ugo Monye to Join pie's Nine Hour Challenge 2016

We are extremely excited to announce Ugo Monye, ex-England and Quins rugby player, will be joining us on our first event of the year, the BT MyDonate Nine Hours Challenge, mountain biking and hiking in the Lake District! ... more.

Ugo Monye

Children in Need - Welcome Break Trossachs Challenge

We are very proud to have run the inaugural Welcome Break Trossachs Challenge for BBC Children in Need. Hot off the press here is the video. Well done to all involved- they raised a staggering £55k on a one day event! And of course, good luck tonight in the Appeal!

pie in the press

As we follow our theme of pie appearing in media around Europe (see Dutch article below on Barrie Clarke), the above article was published by the local Mayor as our Oxford to Venice bike ride went through his village....

pie guide finds fame in Holland

pie's very own Barrie Clarke features in a recent edition of Holland's "Bike Freak" magazine!! The editor knew Barrie from when they raced against each other 'back in the day' and got in contact with pie to ask if we could arrange a call.

One phone call and a few photos later and hey presto!

The full article is attached (in Dutch), with a selection of photos from Barrie's career as a pro bike racer and pie guide!

Full Article: Bike Freak magazine

Tel: 00 44 (0)1932 46 00 90 | Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

PIE |Cycle Challenges & Events | Passion in Events Ltd | Springfield House | 23 Oatlands Drive | Weybridge | KT13 9LZ | UK
VAT number: 131 5080 55 | Company Registered in England: 07981528 | Website Built & Maintained by This email address is being protected from spambots. You need JavaScript enabled to view it.  | Copyright © 2012 Passion in Events Ltd

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