pie

bespoke guided rides

Making what you want to happen… happen

TOTALLY BESPOKE

All of our routes are individually designed for you with the focus on ensuring you get exactly what you want every step of the way with an amazing ride at the end of it! It's your ride, your way.

AMAZING GUIDES

The majority of our rides are guided on a 1:10 ratio. Ex Olympians, Commonwealth competitors, and keen amateurs all work for us. They are all passionate about your ride.

AMAZING RIDES

Stunning scenery, challenging ascents, incredible descents, perfect hotels, great food, like minded company.

pie CREW

We don’t outsource any of our rides so you’ll find the same high standards & amazing crew on a UK sportive as at the top of Mont Ventoux.

THE EXTRA MILE

We’re known for our efficiency, integrity, and our passion to get it right. From your 1st contact with us, to the last cyclist’s arrival, we will make your event as effortless and awesome as possible.

FULLY SUPPORTED

Guided rides on a 1 guide to 8-10 cyclists ratio, support vehicles, medics, mechanics, daily route options, great food, fabulous pit stops, post ride treats, and more, all included.

1543502

KM RIDDEN

7525

CYCLISTS

969550

BIODEGRADABLE CUPS OF TEA

pie: BESPOKE GUIDED RIDES

pie develop and deliver bespoke guided rides throughout the UK and Europe. It’s all we do, so our trips are awesome. We offer fully supported guided group cycling tours for companies, charities and groups of individuals, only to your specific brief. So you get your ride, your way.

THEY SAY

  • Land’s End to John O’Groats Ride 2022   If it’s a bucket list event you are after then this is the one for you! Stretching from the south west tip of Cornwall to the north east corner of Scotland

  • “Out of Adversity Comes Opportunity” so said Benjamin Franklin. And that opportunity, was to explore the UK. With Covid making foreign travel all but impossible and cycling being the largest growth sp

  • In September 40Tude showed grit and determination by riding the English Coast to Coast, a ride on every cyclist’s bucket list. They cycled from Morecambe to Scarborough, sharing the road with some of

  • Although it still feels a little unnatural, social distancing and mask wearing is here to stay for a good few months yet. But mask wearing and keeping socially distant don’t mean you can’t have