All of our routes are individually designed for you with the focus on ensuring you get exactly what you want every step of the way with an amazing ride at the end of it! It's your ride, your way.
The majority of our rides are guided on a 1:10 ratio. Ex Olympians, Commonwealth competitors, and keen amateurs all work for us. They are all passionate about your ride.
Stunning scenery, challenging ascents, incredible descents, perfect hotels, great food, like minded company.
We don’t outsource any of our rides so you’ll find the same high standards & amazing crew on a UK sportive as at the top of Mont Ventoux.
We’re known for our efficiency, integrity, and our passion to get it right. From your 1st contact with us, to the last cyclist’s arrival, we will make your event as effortless and awesome as possible.
Guided rides on a 1 guide to 8-10 cyclists ratio, support vehicles, medics, mechanics, daily route options, great food, fabulous pit stops, post ride treats, and more, all included.
CUPS OF TEA
pie develop and deliver bespoke guided rides throughout the UK and Europe. It’s all we do, so our trips are awesome. We offer fully supported guided group cycling tours for companies, charities and groups of individuals, only to your specific brief. So you get your ride, your way.
“There is no doubt we could not have done it without PIE. You, Tina, Paul, Aiden, Dave, James, Jonathan, Roger, and not forgetting Ben have been fantastic. Firstly by organising the trip we wanted in a way that worked for us, the professionalism of your team and the fantastic way they kept us on track and motivated”
"I've been lucky enough to ride on four or five events organised and run by Tina and the team at PIE. They have always been brilliantly organised, and they achieve a great blend of managing to marshall a bunch of riders of very different ability, whilst keeping a great sense of humour and making it fun for everyone. The cycling guides are fantastic."
“I just wanted to drop you a quick email to thank you and the rest of the team for a great trip. Ian, Steve and Baggy were great company, ran a great event and all of the participants were extremely happy, even some drenching on the final day did not seem to lower their spirits when they reached the finish line”
“Tina and her team have faultlessly led 10 trips. It is a magical combination of impeccable organisation, appropriate care for safety, health and having fun. To return to the same supplier 10 years in a row has to say something about the quality of the service.”
In September 2018 a peloton of 51 brilliant 40Tude cyclists headed to Sardinia to bask in the sunshine, glory in the hills and luxuriate in the Mediterranean. Their tour took the usual successful form
Congratulations to all the cyclists who took part in 40Tudes seventh annual cycling challenge in Portugal. 40 cyclists tackled 40 degree heat whilst cycling across the width of Portugal to EuropeR
We’re delighted to announce that Welcome Break, the motorway services operator, raised over £43,000 for BBC Children in Need on their recent 9 Hour Challenge!
pie delivered the inaugural Hit The Downs MTB sportive on behalf of St Barnabas House and Chestnut Tree House Hospices. Keep an eye out for details of next year’s ride!