Mission Statement – We design and deliver bespoke UK and European cycle rides for charities, corporates and discerning cyclists. We do this with honesty, efficiency and panache; delivering exactly what you want, how you want.
Your Ride. Your Way.
About Us
Why Choose Us
Bespoke by design
We start with what you want to achieve. Every route is designed from scratch, shaped around your riders, your goals and the level of challenge that makes the ride rewarding for everyone. We’ll be clear on what’s realistic, recce every route before you ride it, and make sure the end result works on the road, not just on paper.
Make it your event
The extras are what turn a ride into your ride. Start and finish gantries, sail banners, jerseys, photographers, a camera crew, guest riders, and drinks at the finish. Choose what matters and we’ll help you deliver it properly. Clients often say, “They just sorted it.” That’s exactly the point.
One team. One standard.
We don’t outsource our rides. Our guides, tour leaders and medics work exclusively to pie standards, on every event. That’s why you’ll see the same professional faces whether you’re riding from London to Paris, tackling LEJOG, or climbing mountains in the Alps. It also means consistency in planning, communication, and decision-making.
Trusted by riders who come back
We’re proud that so many clients come back year after year. From annual charity rides to corporate events across the UK and Europe, groups often launch their next event with us on this year’s event, and sometimes even the one after that.
Our Services
Vision Statement – To grow the business with no loss of quality or ethics, measured by a 95% satisfaction score or higher in our post event feedback forms. Our clients and employees will always be at the heart of everything we do.
The Core of pie
At the heart of every ride is safety, service and sustainability. Routes are recce’d, guides and medics are in high ratios, support vehicles are on hand, and riders get clear risk guidance and training plans. We minimise environmental impact with low-carbon travel options, reusable and compostable materials, recycling, and locally sourced food. Communities are respected, where possible leftover food is donated, and every event is run with clear pricing, bespoke planning, and fair treatment for our staff. Our clients’ loyalty speaks for itself.