London to Brighton


bespoke guided rides

pie is a cycling events company delivering amazing bespoke bike rides throughout the UK and Europe. We create, develop, manage, operate and deliver fully supported guided group cycling trips for companies, charities and groups of individuals.  All to your specific brief.

The word “iconic” is often over-used…. but the London to Brighton bike ride really is Britain’s best-known one-day ride! At 110km, this route is perfect for an energetic day’s riding. Finish at one of Britain’s most popular coastal towns, next to the famous Brighton pier!


1 day guided ride

110km distance of riding

Multiple route options

Full supported with medic, vehicles, drivers, all food and accommodation if required



You’ll arrive at the start location in time to meet the pie crew. Our guides will be on hand to check your bike and help fix any last minute mechanicals. Light refreshments will be on offer, before the main welcome speech and safety briefing. We’ll then head out onto the road in our guided groups!

The ride

Depending on group size, we are able to offer multiple route options, meaning the ride remains accessible and appropriate for all levels of cyclist.

Our guides will lead the way out of south London, and before long we’ll be in the Surrey countryside, cycling in our groups along quiet country lanes. We leave behind one home county and continue cycling through Sussex as the lure of ice cream and the smell of fish and chips increase!

Our support crew will be on hand to set up welcome refreshment stops during the day, as well as transporting your luggage from start to finish.

We approach Brighton from the north, before finishing at the wonderful seaside town, overlooking Brighton Pier and the stony beach.

There is the option of a coach transfer back to London, or you can simply hop on the train. Our team will drive ahead with your bikes, ready for your onward travel home. Of course, we can arrange for accommodation in Brighton or in London if required.

More Information

Interested? Please contact us for more details. Call 01932 460090 or email and download the event summary sheet.


pie delivers fully supported bespoke guided rides throughout the UK and Europe for the discerning cyclist.

Every ride is designed completely to your needs so your cyclists, no matter what standard they are, will have a fabulous time.

We’re known for our efficiency, integrity, and our passion to get it right. From your 1st contact with us, to the last cyclist’s arrival, we will make your event as effortless and awesome as possible.

Your cyclists will be led in small groups of similar standards by our team of amazing guides on bikes who are in turn supported by our experienced crew of tour leaders and medics.

The end result is stunning scenery, challenging ascents, incredible descents, perfect hotels, great food, like minded company.

In short, an amazing ride.

Download the Summary Sheet for more details