Redditch Rides


bespoke guided rides

pie is a cycling events company delivering amazing bespoke bike rides throughout the UK and Europe. We create, develop, manage, operate and deliver fully supported guided group cycling trips for companies, charities and groups of individuals.  All to your specific brief.

Located to the south of Birmingham, close to the Malverns, Redditch is a great place to base a ride.  We start in the pretty village of Tanworth-in-Ardern for this one day looped ride with multiple route options, including an epic 230km monster, with 2,400m climbing!


1 day guided ride

3 route options (136km, 200km, 230km)

Full supported with medic, vehicles, drivers, all food and accommodation if required



This is a fantastic ride for groups of varying cycle abilities, with three route options ranging from 136km to 230km in length and between 1,300 and 2,350m in climbing!

Cyclists will arrive at the start location early in the morning, in time to meet the pie crew. Our bike guides will be on hand to help fix any last minute mechanical issues, and our event manager will run through a safety briefing over snacks and light refreshments – we recommend everybody has a hearty breakfast before travelling to the ride!

It’s then out onto the road in our guided groups. The routes themselves all follow a “base” route, with added loops and extensions for the “tough” and “epic” routes.

A substantial buffet lunch will be provided for all, in addition to morning and afternoon refreshment stops.

All routes will share the same refreshment stop locations, and cyclists will be able to move between groups on the day if they would like a change of pace / change of route.

The routes themselves take the cyclists in an anti-clockwise direction around the stunning countryside surrounding Redditch and Worcester, dipping into the Malvern Hills along the way. They feature everything from beautiful country lanes, steep climbs and flat, straight roads primed for getting the peloton working!

We finish back in the afternoon – conveniently at a village pub – for celebratory drinks and food!

Overnight accommodation can be arranged if required before and after the ride.

More Information

Interested? Please contact us for more details. Call 01932 460090 or email and download the event summary sheet.


pie delivers fully supported bespoke guided rides throughout the UK and Europe for the discerning cyclist.

Every ride is designed completely to your needs so your cyclists, no matter what standard they are, will have a fabulous time.

We’re known for our efficiency, integrity, and our passion to get it right. From your 1st contact with us, to the last cyclist’s arrival, we will make your event as effortless and awesome as possible.

Your cyclists will be led in small groups of similar standards by our team of amazing guides on bikes who are in turn supported by our experienced crew of tour leaders and medics.

The end result is stunning scenery, challenging ascents, incredible descents, perfect hotels, great food, like minded company.

In short, an amazing ride.

Download the Summary Sheet for more details