Ride Around Britain


bespoke guided rides

pie is a cycling events company delivering amazing bespoke bike rides throughout the UK and Europe. We create, develop, manage, operate and deliver fully supported guided group cycling trips for companies, charities and groups of individuals.  All to your specific brief.

 20 days of continual riding


Covering 7832 km


69,443 m of elevation


Good weather not guaranteed!


In 2016 Guy Martin approached pie to create the route for his television show “Cycling Home for Christmas”, which was set to be screened on Channel 4.

Guy’s request required pie to plot a route which covered the 7700 kms of the entire coast of Britain, in 20 days of riding. The route would see Guy climb the equivalent of Britain’s 3 highest peaks every day and cover between 300 – 400 km per day. In doing so, Guy would break a world record which has stood since 1984 set by Nick Saunders.

More Information

Interested? Please contact us for more details. Call 01932 460090 or email info@pieevents.co.uk and download the event summary sheet.


pie delivers fully supported bespoke guided rides throughout the UK and Europe for the discerning cyclist.

Every ride is designed completely to your needs so your cyclists, no matter what standard they are, will have a fabulous time.

We’re known for our efficiency, integrity, and our passion to get it right. From your 1st contact with us, to the last cyclist’s arrival, we will make your event as effortless and awesome as possible.

Your cyclists will be led in small groups of similar standards by our team of amazing guides on bikes who are in turn supported by our experienced crew of tour leaders and medics.

The end result is stunning scenery, challenging ascents, incredible descents, perfect hotels, great food, like minded company.

In short, an amazing ride.

Header image: “Coast at Badicaul – geograph.org.uk – 6046702” by Julian Paren, licenced under CC BY-SA 2.0/cropped from original.

Download the Summary Sheet for more details