Cycling from Unilever HQ in Leatherhead to Gilwern in Wales where Mel was from, the Miles4Mel bike ride was born. The start and end points meant the cyclists became part of the journey linking Mel’s work life with the person. Unilever, a company that is defined by its brands rather than by its own name, was able to host the start of the ride at their UK HQ, facilitate recruitment, and give their brands the opportunity to “put something back” by donating to keep the event costs low so more of the fundraising went to the charity.
For those unable to make the ride, fundraising activities such as static bike challenges were put in place, wannabe bakers were cajoled into making flapjacks for the cyclists, and 4 years of riding later, the GetAhead / Unilever partnership has meant a massive difference to those with head and neck cancers.
The Coronavirus global pandemic has hit every industry. For pie, this means we are faced with huge logistical challenges to comply with Government guidelines whilst delivering the best for our clients.
We are working hard to keep events in the 2020 calendar. Please bear with us as we work through this.
In the meantime, please check out the pie Coronavirus Policy.