40TUDE – ALPES MARITIMES – 28th Sept to 2nd Oct 2022

40TUDE – ALPES MARITIMES – 28th Sept to 2nd Oct 2022

    September 28, 2022 - October 2, 2022
    8:00 am - 5:00 pm

In 2022 40tude will be celebrating its 10th anniversary of providing fundraising cycling events. The routes will have something for those who just want to enjoy the beautiful countryside, something for those who want to challenge themselves in the tyre tread of the professionals, and everyone in-between.

The Alpes Maritimes lie between the perfume famous town of Grasse to the west, and Menton, Monaco and Nice to the south. In the middle of it all are Natural Parks, National Parks, idyllic Provençal scenery and a cycling playground second to none.  This is a 3 ½ day route going from Saint-Maximin-de-la-St-Baume and finishing in Nice where the Tour de France will be starting in 2020.

Other Highlights:

  • The Cote d’Azur and the French Riviera
  • The Grand Corniche
  • Tour de France 2020 Grand Depart
  • UCI Race Stages
  • Parts of the Paris to Nice Race
  • Cat 3,2,1 & Hors Categorie climbs

We will follow the usual successful formula of three route options a day each of different difficulties, with fully- guided riding with pie guides. Included will be support vehicles, medics, transport of bikes to the start and back, pie guides, group airport transfers, a minimum of 3 food and drink stops a day, post ride food, excellent evening meals with drinks and accommodation, one cycle jersey, finish celebrations, and amazing cycling. Excludes flights.


Average slope 6.7 %; Maximum slope 10 %; Length 13.6 km; Altitude top 925m


September 28th – October 2nd 2022

Cost per person:

The event price is £1650 plus £250 minimum sponsorship for 40tude (see more detail below).


Day 1 – Warm up

Flight into Nice (1 ½ hour transfer). There will be a single group transfer from the airport to the Hôtel Le Couvent Royal Saint Maximin, where we will be staying. We’ll have lunch in the coach to allow us enough time for our warm up ride when we arrive.  As usual we have three routes on offer, all of which head west from the town of Saint-Maximin-la-Sainte-Baume. We leave St Maximin and head north west towards the stunning escarpment on the southern flank of the Montagne Sainte- Victoire. Due east of here is Aix en Provence so we are firmly in south Provence.

Dinner and accommodation in the Hôtel Le Couvent Royal Saint Maximin. Please note all accommodation will be confirmed after the recce.

Day 2 – St Maximin to Caillan

The area between St Maximin and Caillan is made up of rolling hills. Caillan is one of a series of “perched villages” along with Seillans, Tourrettes, and Fayence. These villages are perched high on a rocky crag with impressive views of the surrounding countryside. Usually built with defence and fortification in mind they have narrow entrances, steep winding steps and tall houses built out of local stone giving a local feel to the village.

The roads here are largely quiet with only the occasional passing cyclist also enjoying the views.

Through this stunning area comes the Paris Nice race. Although this stage includes a Cat 2 and Cat 3 climb, they are almost unnoticeable, they are so gentle. If you would like a stunning but easier riding day 2 choose the Challenging group, for which the highest climb of the day is just 200m. By and large the three routes today stay quite close together.

Dinner and accommodation in Domaine de Camiole, Caillan.

Day 3 – Caillan to Vence

From Caillan to Vence the routes get more and more remote, the hills get bigger and by the time you arrive in to the small town of Vence, it feels like you are re – entering civilisation. The Epic route enjoys 2 Cat 1 climbs today which the Tough route skirts around, while the Challenging route heads south to the flatter areas. Col de Vence is 9.7 kilometres and 6.6% (1st Categorie).

Dinner and accommodation in Vence.

Day 4 – Vence to Nice

As we head from Vence to Nice, the Challenging route head through Nice and on to Monaco before they head back to Nice along the Corniche. The Tough and Epic routes are drawn to Madone which is past Monaco and up into the hills.

Nice is hosting the Tour de France Grand Depart in 2020. https://www.letour.fr/en/the-race/grands-departs/grand-depart-2020.  There will two stages over 2 days, hills and mountains and we will borrow from both of them.

Dinner and accommodation at the Hotel Westminster Nice.

 Day 5

Free time to explore Nice until the transfer back to Nice airport.

Please note all routes are subject to change

 What’s included and what’s not:

 Included in the package

  • 4 nights’ twin room en suite accommodation
  • 4 breakfasts
  • 3 excellent picnic lunches
  • 1 restaurant lunch
  • Refreshment stops in the morning and afternoon on each full riding day plus one on the Wednesday afternoon
  • 4 x 3-course evening meals including wine
  • Transfers to and from the start / finish hotel from the recommended flights
  • Guided riding on your choice of three routes each day (numbers dependent)
  • Guides at a ratio of approx 1 guide to 8-10 cyclists
  • Support vehicles with bike spares, med kits, water, etc
  • Tour leaders in charge of the logistics of the ride
  • Medics
  • Return transfer of your bike from The Storage King, Weybridge to the start of the ride and back to Weybridge from the finish
  • 1 bespoke Tour cycle jersey
  • pie water bottles
  • Drinks reception before dinner on the last night
  • Gala dinner on the last night

 Not included in the Event Price

  • Flights to and from Nice airport, which you will need to book
  • Transfer from/to airport if you choose not to book the recommended flights detailed below
  • Single room supplement – available for a supplement of £295
  • Travel or bike insurance
  • Personal expenditures



There are no flights included in your package price. Below are details of the recommended flights to and from Nice which the group transfer will be meeting. If you wish to book different flights and therefore miss the group transfer, you will need to make your own way to the hotel/airport at your own additional cost.  The transfer time from Nice airport to our start hotel is approximately 1 ½ hours

Recommended flights:


2022 details to follow.


2022 details to follow.

Testimonial from a Previous Rider

‘The 40tude cycle events run in conjunction with pie are simply outstanding.  If I start with 40tude and the mission to raise awareness of curing colon cancer that in itself is motivational and inspiring.  Then to see the work funded by 40tude to support St. Mark’s Hospital, one can only describe it as truly transformational.  The cycle rides themselves are extremely well organised with destinations, routes, hotels all hand-picked to ensure each rider can safely challenge themselves whilst enjoying the journey.  Each year we have 3 different routes so riders can choose the level of difficulty or indeed pace they want to cycle at each day.  I’ve made life-long friends being part of 40tude and I’m proud of everything that’s been achieved by the charity and me as a cyclist’.

Steve Morrison, COO, Bridges Fund Management 

About 40tude

40tude is a group of people committed to preventing and transforming the management of colon cancer. Since 2011, 40tude has raised more than £1.2 million for St Mark’s Hospital, the UK’s specialist gastrointestinal hospital. The funds we raise are targeted at bespoke, pioneering projects targeted at the early diagnosis and treatment of colon cancer.  40tude curing colon cancer is a registered charity which raises funds and promotes awareness of colon cancer (particularly the importance of screening) via a series of physical challenges throughout the year. We achieve results through innovative partnerships with a remarkable group of participants, sponsors, donors and medical specialists.

Newcomers to 40tude’s cycle challenges are always extremely welcome, so please do take a moment to share this tour information with your friends, family and colleagues and actively encourage someone else to join you on this ride.  The support of previous cyclists in growing the peloton is very much appreciated. Recruitment of new faces is vital also in helping to promote 40tude’s core message of the importance of actively getting screened for colon cancer as early as possible, as it can be prevented if it is detected early.

 Corporate Event Sponsorship:

This Tour raises money for 40tude curing colon cancer (Registered Charity Number 1160500).

Sponsorship of the tour, kit, drinks, meals, guides etc is very much welcomed.  Any such support enables 40tude to commit more funds to inspiring bespoke 40tude-led research projects targeted at the early diagnosis and treatment of colon cancer, which without your help would not move forward.

Please contact Kate at 40tude for the latest sponsorship pack for more information:  kate@40tude.org.uk

Fundraising for 40tude:

This cycle challenge is one of 40tude’s main annual fundraising events. We ask participants to commit to raise (or donate) a minimum of £250 per head. Ideally, if this is raised in the form of sponsorship, this will allow the participant to communicate 40tude’s core messages of raising awareness of colon cancer and the benefits of screening to a wider audience than we could otherwise reach.

We appreciate there is huge variety in the amount individuals are able to raise, but across 40tude’s previous events participants usually manage to raise around £1,000 per head.

If you feel unable to commit to raise a minimum of £250 but would still like to participate please contact Kate@40tude.org.uk and the trustees will review the particular circumstances.

The easiest way to fundraise for 40tude is to set up a personal page on 40tude’s section of BT’s MyDonate fundraising platform.  Please contact Kate for further details as to how to do this.

 Cycling jerseys:

You will receive an exclusive Tour cycle jersey on arrival in France. Following the success of the last 2 years jerseys these will once again be sourced through Le Col. www.lecol.cc. These high quality jerseys are made by Italians (and for Italians). For that reason, we have given you the sizing charts so you can make your own decisions about what size you would like. If you are happy with “Race” fit that is fine. If you would prefer a little more comfort, go up a size. Please advise on your registration form which size you would like:

Who are pie?

pie are unique in the industry offering only bespoke guided rides for companies, charities and groups of individuals.

Looking After You

The route has been fully recce’d and will be along smaller roads making the cycling fun as well as challenging.  The ride is fully supported with guides at a ratio of one guide to 8-10 cyclists, support vehicles, tour leaders and medics. Each day you will receive breakfast at the hotel before setting off, morning and afternoon refreshment stops while on the ride, a substantial lunch, post ride snacks, dinner and twin room accommodation each night.

pie Guides

The 40tude cycle ride is a guided ride with groups being led by pie guides who are familiar with the terrain and who help all abilities complete the challenge:

  • We offer guided rides to make sure we offer the very best care to our cyclists
  • All of our guides are experienced cyclists. They range from ex-professional racers to keen amateurs and all are very used to guiding groups of differing abilities, experience and skill
  • All of our guides will navigate their small group of 8 – 10 cyclists, from start to finish
  • They are on hand to do mechanical work so there is no waiting around for a mechanic’s van
  • Many pie guides are first aid trained
  • Cyclists can change groups (up or down) during the day where the routes overlap
  • pieevents.co.uk/guides-leaders-medics/


We have set up a Strava “club” for the bike ride. The link will be sent to you when you sign up.

If you have already got a personal Strava account you can just log on using the link we will send, join the 40tude “club” and start your training with other 40tude cyclists.

If you don’t have a Strava account, simply enter your details in the “Sign Up for Free” section on Strava.

Don’t be daunted by the leader board and other people’s fast times. We offer three different routes and, with five different guides we will be offering 5 different speeds as well, so there is something for everyone.


Social Media

Follow us at #40tudeCycleFrance #40tudeAlpesMaritimes2019 #bespokeguidedrides

How to book your place

To sign up for the 40tude Cycle Challenge 2022 register using the Registration button below.  Places are limited so please don’t delay to avoid disappointment!



The payment schedule for this cycle challenge is as follows:

Deposit: a non-refundable deposit of £400 is payable to pie at the time of registration to secure your place (contact Tina@pieevents.co.uk to be sent information on BACS and cheque payments).

Balance payment: The final balance for the Tour will be requested 10 weeks before departure. Once it is due this balance payment will also be non-refundable, unless pie or 40tude are able to allocate the place to another rider more than 2 weeks away from departure date.  If a participant cancels, for whatever reason, the monies paid to pie may, under some circumstances be refunded to the individual depending on the date of cancellation. pie are unable to pass on money to the charity that has been received from individuals.

If you are signing up 10 weeks before departure or less, please pay the £1,650 in full.

Terms and conditions are in the Registration Form.  Please read them carefully before registering.

Method of Payment:

There are 3 payment options:

  • First option is to pay £400 deposit by cheque or BACS (please contact us for details: tina@pieevents.co.uk) – click the £0 option below
  • Second option is to pay £400 online using the button below
  • Finally, the third option is to pay in full amount of £1650 by Bacs or cheque – (please contact us for details: tina@pieevents.co.uk) click the £0 option below

If you are signing up 10 weeks before departure or less, please pay the £1650 in full.

If you would like a single room, please call (01932 46 00 90) or email (Tina@pieevents.co.uk) us first as availability is limited.

We look forward to seeing you in Provence!

Details Price Qty
DEPOSIT - pay by BACS (£400) non refundable deposit £0.00 (GBP)  
DEPOSIT - pay by PayPal (£400) non refundable deposit £400.00 (GBP)  
PAY IN FULL - by BACS (£1650) £0.00 (GBP)