Braintree CEO Cycle – 28th June 2020

Braintree CEO Cycle – 28th June 2020

  • Braintree CEO Cycle
    June 28, 2020
    7:00 am - 4:00 pm

A one day ride for selected invitees, from London to Cambridge. Cyclists are CEO’s / Senior Management at some of the world’s most famous brands, all raising funds for Comic Relief.

Date of ride:

Sunday 28th June 2020


  • Invite only guest list
  • Fully guided, with pie guides leading the way
  • Support crew, with two mid-ride refreshment stops
  • Start at the infamous London Velodrome
  • BBQ at the end of the ride

Itinerary (subject to change!)

Cyclists will arrive at the London Velodrome to register and meet the pie crew. Our guides will be on hand to help fix any last minute mechanical issues, and after a short safety briefing, the groups will hit the road!

Using quieter roads wherever possible, we will make our way out of London and into the Essex and Cambridgeshire countryside!

We will provide light refreshments along the way, and of course our support crew will be on hand during the ride to offer mechanical and medical support if required.

The ride finishes just outside Cambridge with a BBQ lunch.

Timings (to be confirmed)

0700-0745 Registration at the London Velodrome

0745 Safety Briefing

0800 Cyclists depart in their guided groups

1400 Finish at Cambridge

Cycle Jerseys

All cyclists will receive a bespoke cycle jersey to wear on the day. Please consult the sizing chart below and make a note of your preferred size for when you complete the registration form.

What’s Included

  • Bespoke Cycle Jersey
  • Cyclist information document
  • Bike transfers back to London if required
  • Refreshments during the ride
  • Post ride BBQ
  • Guides at a ratio of 1:10
  • Support crew
  • Medical cover

What’s Not Included

  • Travel to / from the ride
  • Overnight accommodation
  • Drinks with food

Introduction to Braintree

Braintree provides the global commerce tools people need to build businesses, accept payments and enable commerce for their users.

Who are pie?

pie are unique in the industry offering only bespoke guided rides for companies, charities and groups of individuals.

Looking After You
The event is fully supported with support vehicles, guides, tour leaders and medic(s). You will receive two mid-ride refreshment stops whilst on the ride.

Social Media

Follow us at #bespokeguidedrides, #pieevents #ceocycle

Register for the ride

The ride is open to selected invitees only. Please only register if you have been asked to by Braintree or pie events.

Braintree is organising and funding the CEO Cycle Ride. pie are managing all the ride logistics and dealing with the registration process on behalf of Braintree. For the effective delivery and management of the participants and their safety, data collected by pie for these purposes may be shared with Braintree.

To register for the ride, click on the link below.

For more information

Please contact