• September 10, 2024 - September 15, 2024
    7:00 am - 6:00 pm

We are delighted to be working with Bury St Edmunds Rugby Club in the delivery of their 50th Anniversary Memorial Cycle Ride.

Following the amazing success of the Memorial cycle ride in 2014 where they raised £187,000 they have decided to run the event again to remember their friends and family who were tragically killed in the 3rd March 1974 air disaster.


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A post shared by Bury St Edmunds Rugby (@bserufc)


The route is approximately 354 miles over 6 days, we will leave Bury St Edmunds early Tuesday 10th September by coach, travel to Ermenonville and arrive back at Bury Rugby Club on Sunday 15th September 2024 via the Hook of Holland on the overnight ferry.

Day 1 (10 Sep 2024): Tuesday
Cyclists travel to the Memorial Site in the Ermenonville Forest by road and ferry (Dover to Calais)
Memorial Service held at the Ermenonville Forest Memorial Site
Cyclists ride from Ermenonville Forest to Compiegne Rugby Club for welcome party (28 miles/45 km)
Cyclists ride to hotel(s) in Compiegne
Cyclists have dinner and breakfast in Compiegne

Day 2 (11 Sep 2024) to Day 4 (13 Sep 2024): Wednesday/Thursday/Friday
Cyclists ride from Compiegne to Hook of Holland over four days
Precise route to be decided (see below Potential Route)
Each stage will be around 100-110 km (60-65 miles)
At the end of each stage cyclists and support team to be accommodated overnight and have dinner and breakfast in each hotel

Day 5 to Day 6 (14/15 Sep 2024): Saturday/Sunday
Cyclists take overnight ferry from the Hook of Holland to Harwich
Dinner in Hook of Holland or on overnight ferry

Day 6 (15 Sep 2024): Sunday
Cyclists ride from Harwich to BSERFC Haberden Ground – 48 miles/77 km
Prior to arrival at BSERFC cyclist assemble at Nowton Park, Bury St Edmunds
With police escort, cyclists ride from Nowton Park to BSERFC Haberden Ground
Reception at the Haberden Ground

This is a chaperoned event, gpx files will be sent out to all riders in advance of the event.

Example Route

Included for participants

  • Chaperone event
  • GPX files for each day will be sent out in advance of the event
  • 4 nights accommodation in twin rooms (single supplement available)
  • Accommodation in twin cabin on ferry for 5th night
  • Bike storage in hotels
  • Transport of bike to start of the ride in Ermenonville
  • Coach to start in Ermenonville
  • Dinner each night
  • 2 Refreshment stops per day on route during the ride (includes all food & drink)
  • 5 chaperones during the event
  • Gels and electrolyte tablets
  • Post ride snacks
  • Support vehicles (Donated by xxx) with bike spares, bike tool kits, first-aid kits, fresh water, sunscreen, etc
  • Medics
  • Kit list
  • Training advice
  • Cyclist information document which includes key information such as an itinerary, kit list etc.

Insurance – travel and bike

pie is delighted to be an approved partner of Yellow Jersey Cycle Insurance. Get 10% off using the code pieevents10.

The cost of a bike has outpaced the increase in the single item limit value on a standard travel insurance policy. Please check with your insurer and ensure you have appropriate cover in place.

pie and its suppliers will take all due precautions to look after your bike throughout the event. However, pie, St Nicholas Hospice Care, or Bury St Edmunds Rugby club, will not accept any liability for damage or theft of bikes while in its care or in the care of any of its suppliers such as hotels or freight hauliers and so suitable insurance will need to be arranged by you.

We also recommend you take out an EHIC, or its replacement the GHIC card, (free) which will cover you for 3 years for emergency care while travelling in Europe. Please note, an EHIC is not a replacement for insurance. It is a method of covering more cheaply any medical fees you may incur while travelling in an EU country. It will not cover repatriation, loss of baggage, cancellation, loss of bike, etc.

Bike Transport (Freight)

Included in the cost of your tour is transport of your bike to the start of the event. pie will confirm where this location is at a later date. This transfer is carried out by our freight partners, Paragon Freight. Please indicate on the registration form whether you wish for pie to transport your bike to the start or not.


There will be a coach to transfer all riders from Bury St Edmunds to Ermenonville. The coach will be departing Bury St Edmunds on Tuesday 10 September. Please indicate on the registration form if you wish to be included on the coach.

You can find training guides here.


You will be receive 1 exclusive STC tour cycle jerseys. Please note your size below and advise on the registration form link below.

pie Guides

This is a chaperoned ride with 5 pie bike guides who are familiar with the terrain and who help all abilities complete the challenge.
• They are on hand to do mechanical work so there is no waiting around for a mechanic’s van
• Many pie guides are first aid trained

About the 1974 Air Disaster

The plane crash in March 3, 1974, was the worst the world had ever seen.

The players, staff and colleagues at the club had visited France in good spirits – to watch the England versus France Five Nations match and take part in a friendly against a local side – having just won the Suffolk Knockout Cup.

But after their friendly scheduled for the day of the crash was postponed, 18 of the 21-strong party opted to take an earlier flight on the ill-fated Turkish Airlines DC-10 as a two-day strike at Heathrow had halted any British flights.

In total 346 people perished in the tragedy, which caused incomparable grief in the west Suffolk town and rugby community. Ten local women had been widowed and between them they had 19 children who were now fatherless.

The Rugby Club set up a Disaster Fund to give immediate assistance, which had phenomenal support from the public.

About St Nicholas Hospice Care

St Nic’s is a welcoming place where someone with a life-limiting condition can get the specialist care, emotional and practical support they need.

They’re here to enable people to have a good quality of life, for as long as possible. That might mean managing pain and other symptoms; giving personal care; providing physiotherapy to keep someone mobile; offering counselling to work through difficult emotions; or arranging special activities to make all-important memories with loved ones.

The majority of patients they look after are in their own homes. £60,000 could help to pay for two nurses in their Community Team. This team is made up of Clinical Nurse Specialists, Senior Nurses and Healthcare Assistants. They visit patients in their own homes to deliver expert care and support to relieve physical symptoms and emotional distress, as well as advising the patient’s family on how best to care for their loved one.

In 2022-23 they travelled over 40,000 miles across the west of Suffolk and Thetford and made over 3,330 visits. The team is seeing rising demand with both increased numbers of referrals and patients presenting with more complex needs.







We need to ask each participant to raise a minimum of £3000 which will cover all event costs (travel, accommodation, meals, ferries, cycling events company etc) and deliver the necessary funds for Bury St Edmunds Rugby Club and the St Nicholas Hospice split 60/40 respectively.








The overall cost of the event is £1,500. You can pay in full or a deposit will be taken upon registration. Please ensure you pay the next amount by the date(s) specified below.

  • £300 upon registration
  • £600 by 1st March 2024
  • £600 by 24th May 2024


If you would like to be involved in the 2024 event, by cycling or volunteering your time, please register your interest to the email address below, we are not going to open the event to the public at present and is currently by invitation only.

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Use #bespokeguidedrides #pieevents when on your ride to keep us in the loop!

We look forward to seeing you!

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