• September 27, 2023 - October 1, 2023
    8:00 am - 5:00 pm

For 2023 40tude’s Cycle Challenge peloton will be heading to the spectacular Colmar region in north-eastern France, the heartland of cycling and the Tour de France.

This 3 ½ day cycle has been carefully designed to cater for everyone, whether you wish to challenge yourself on some Tour climbs or simply take in the stunning situation of the historic town of Colmar, nestled close to Germany and Switzerland.

This year will see us stationed at one location for the four nights, and the routes will take us in different directions each day, optimising all that the area has to offer, from sweeping, vineyard-strewn landscapes to wide floodplains, to the magic of the Black Forest.


Highlights include:

• Tour de France climbs – Petit and Grand Ballon

• Vineyards

• History

Once again there will be three route options a day each to choose from, each fully-guided by the team from pie (Passion in Events Ltd). Included will be support vehicles, medics, pie guides, group airport transfers, a minimum of three food and drink stops a day, post ride food, evening meals and accommodation, finish celebrations, and spectacular cycling.

Excludes flights.


Dates: September 27th – October 1st 2023



Cost per person
The trip price is £1495 plus £75 freight charge if you wish to have pie take your bike to the start and back.
Special rate for the under-30s: with support from 40tude 10 places have been made available for those aged between
16-30 at a special rate of £995 (plus the optional freight charge).
There is a minimum sponsorship for 40tude; see details below.

Rough Itinerary to change according to the weather, etc


Hotel and food

Our base for the four nights is the four star Hotel Spa Collections which has a swimming pool, spa, sauna and jacuzzi and plenty of parking should you decide to drive there.


We will eat in the hotel for the first two nights of our stay, and then head out to a local vineyard on our third night to experience the local food and wines. On our final night there will be our customary celebratory dinner in the hotel.

Day 1 – Arrival and Warm Up
Flight into Basel airport (40 mins transfer). There will be a single group transfer from the airport to the hotel which will be our base for four nights. We’ll have lunch on arrival at the hotel while bikes are sorted. As usual we have three half day routes on offer.



Days 2, 3 and 4

For the next three days we will head off into the hills with our choice of routes as per above choosing the routes to the weather and demand. We have the Black Forest in Germany to visit, the Grand and Petit Ballons to tackle and the amazing Alsace wine growing areas. Each day there will be three stops – a morning refreshment stop, lunch and afternoon stop.

Day 5

Free time to explore until the transfer back to Basel airport. Please note all routes are subject to change


What’s included and what’s not

Included in the package

• 4 nights’ twin room en suite accommodation

• 4 breakfasts

• 3 excellent picnic lunches

• 1 restaurant lunch

• Refreshment stops in the morning and afternoon on each full riding day plus one on the Wednesday afternoon

• 4 x 3-course evening meals

• Transfers to and from the start / finish hotel from the recommended flights

• Guided riding on your choice of three routes each day (numbers dependent)

• Guides at a ratio of approx 1 guide to 8-10 cyclists

• Support vehicles with bike spares, med kits, water, etc

• Tour leaders in charge of the logistics of the ride

• Medics

• Celebratory dinner on the last night


Not included in the Event Price

• Return transfer of your bike from The Storage King, Weybridge to the start of the ride and back to Weybridge from the finish – available for a £75 supplement

• Flights to and from Basel airport, which you will need to book

• Transfer from/to airport if you choose not to book the recommended flights detailed below

• Single room – available for a supplement of £325

  • drinks with meals

• Travel or bike insurance

• Personal expenditures



There are no flights included in your package price. Below are details of the recommended flights to and from Basel which the group transfer will be meeting. If you wish to book different flights and therefore miss the group transfer, you will need to make your own way to the hotel/airport at your own additional cost. The transfer time from Basel airport to our hotel is approximately 40 minutes.

Recommended flights:

London Gatwick to Basel EZS8477
Departure 08:20 Weds 27th September 2023 Arrival 11:00

Basel to London Gatwick EZS8478
Departure 10:45 Sun 1st Oct 2023 Arrival 11:20

London Heathrow to Basel BA0752
Departure 08.15 Weds 27th September 2023 LHR T5 Arrival 10.50

Basel to London Heathrow BA0753
Departure 11.25 Sun 1st October 2023 Arrival LHR T5 12.05 Low Carbon Option: Train to Strasbourg via Paris


Testimonial from a Previous Rider

‘From my very first encounter with 40tude, I sensed I was dealing with a unique and incredibly focused charity. I have now participated in five consecutive 40tude cycling challenges and they have come to be one of the highlights of my sporting year. Led by the professional and friendly team from pie, each event offers stunning locations, exceptional levels of hospitality, service that goes beyond expectations, and daily choices of route distance and pace. I have met extraordinary people along the way, had conversations that have been enriching and meaningful, and cried tears of laughter. The thread that weaves its way through all the fun, banter, mutual encouragement, and goodwill is a serious one: the fact that bowel cancer exists but that it doesn’t have to take lives. 40tude never stops spreading the vital message about the need for regular screening. Each year we receive personal testimony from the medics we support about the way 40tude is directly impacting their work. I feel privileged to be part of the 40tude family and could not more enthusiastically endorse their fabulous, five-star cycling events.’ Karen Middlemass


About 40tude

If you’re a non-smoker in the UK, male or female, colon cancer is the most likely cancer to kill you. 1 in 15 men and 1 in 18 women are at risk of developing this type of cancer. This needn’t be the case however: colon cancer is one of the easiest cancers to treat if it is detected early. The really good news is that this cancer is also preventable in nearly all patients, through regular screening.

40tude curing colon cancer is a registered charity which raises funds and promotes awareness of colon cancer. To date 40tude has raised more than £2.2 million for St Mark’s Hospital, the UK’s National Bowel Hospital. The funds we raise support ground-breaking research targeted at improving the early diagnosis and treatment of colon cancer.

Our purpose is to transform the detection and treatment of colon cancer. We do this in two ways:

• We promote awareness of the need for people over 45 to be screened regularly for colon cancer.

• We raise funds to support leading-edge research programmes that will help transform the treatment of colon cancer.

We achieve results through innovative partnerships with a remarkable group of participants, sponsors, donors and medical specialists.

40tude raises funds via a series of events and physical challenges. 40tude’s Colmar Cycle Challenge will help also to raise vital awareness of colon cancer and the importance of actively getting screened regularly, from your mid-40s, for this preventable type of cancer. Together we can make a very real difference to the number of people affected by colon cancer, saving lives.

For more information about colon cancer, current screening options and 40tude’s activities and challenges, please see 40tude’s website at


Fundraising for 40tude

This cycle challenge is one of 40tude’s main annual fundraising events for 2023. This year, the focus of our tour will be the support of the PERFECTS project – a programme to train more radiologists in the high-quality CT Colonography bowel screening technique – as well as helping to raise awareness of the importance of regular bowel screening.

The self-funded trip largely covers the running costs. If you felt able, 40tude would be delighted if you would consider contributing an additional amount of £200 on top of your participant fee this year. This will assist the charity in strategically subsidising the younger riders we are looking to encourage to join us, as well as helping to support the PERFECTS project.

We understand that many may not be able to manage this extra amount however and so ask that each rider sets up a fundraising page for 40tude, with the aim of raising a minimum of £500 in sponsorship. It’s easy to create a fundraising page on 40tude’s website, and Kate from 40tude will be in touch with details of how go about this a little closer to the time of the ride.


Corporate Event Sponsorship

Sponsorship of the tour is very much welcomed. If your company, or a company you know, would like to help enable us to provide a tour jersey this year on which your corporate branding could feature, or would be interested in sponsoring another aspect of this ride, please contact Kate at 40tude for more information.


Cycling jerseys

To keep the event costs as low as possible, cycle jerseys have not been included in the tour price this year. We are however looking to secure sufficient sponsorship to cover the production of a bespoke cycle jersey for this ride. Although this cannot be guaranteed at this stage, it would nevertheless be very helpful if you could let us know your chest size (please advise this in the relevant part of the registration form).


Who are pie?

pie are unique in the industry offering only bespoke guided rides for companies, charities and groups of individuals.


Looking After You

The route has been fully recce’d and will be along smaller roads making the cycling fun as well as challenging. The ride is fully supported with guides at a ratio of one guide to 8-10 cyclists, support vehicles, tour leaders and medics. Each day you will receive breakfast at the hotel before setting off, morning and afternoon refreshment stops while on the ride, a substantial lunch, post ride snacks, dinner and twin room accommodation each night.


pie Guides

The 40tude cycle ride is a guided ride with groups being led by pie guides who are familiar with the terrain and who help all abilities complete the challenge.

• We offer guided rides to make sure we offer the very best care to our cyclists

• All of our guides are experienced cyclists. They range from ex-professional racers to keen amateurs and all are very used to guiding groups of differing abilities, experience and skill

• All of our guides will navigate their small group of 8 – 10 cyclists, from start to finish

• They are on hand to do mechanical work so there is no waiting around for a mechanic’s van

• Many pie guides are first aid trained

• Cyclists can change groups (up or down) during the day where the routes overlap




We have set up a Strava “club” for the bike ride. The link will be sent to you when you sign up. If you have already got a personal Strava account you can just log on using the link we will send, join the 40tude “club” and start your training with other 40tude cyclists.

If you don’t have a Strava account, simply enter your details in the “Sign Up for Free” section on Strava. Don’t be daunted by the leader board and other people’s fast times. We offer three different routes and, with five different guides we will be offering five different speeds as well, so there is something for everyone.


Social Media

Follow us at:



Follow us and post to #pieevents or #bespokeguidedrides


How to book your place

To sign up for the 40tude Colmar Cycle Challenge 2023 register using the Registration button below. Places are limited so please don’t delay to avoid disappointment!



The payment schedule for this cycle challenge is as follows:

Deposit: a non-refundable deposit of £550 is payable to pie at the time of registration to secure your place (contact to be sent information on BACS and cheque payments).

Balance payment: The final balance for the Tour will be requested 10 weeks before departure. Once it is due this balance payment will also be non-refundable, unless pie or 40tude are able to allocate the place to another rider. If a participant cancels, for whatever reason, the monies paid to pie may, under some circumstances be refunded to the individual depending on the date of cancellation. pie are unable to pass on money to the charity that has been received from individuals.

If you are signing up 10 weeks before departure or less, please pay the £1495 in full.

Terms and conditions are in the Registration Form. Please read them carefully before registering.


Method of Payment

There are 3 payment options:

▪ First option is to pay £550 deposit by cheque or BACS (please contact us for details:

▪ Second option is to pay £550 online

▪ Finally, the third option is to pay in full amount of £1495 by Bacs or cheque

▪ If you would like to use the pie bike transfer system there is an additional charge of £75

Please make sure to pick a relevant option in the registration form below.

If you are signing up 10 weeks before departure or less, please pay the £1495 in full. If you would like a single room, please call (01932 46 00 90) or email ( first as availability is limited.register here $0 Colmar Cycle Challenge


We look forward to seeing you there!