• April 20, 2024 - April 23, 2024
    7:00 am - 6:00 pm

We are delighted to be working with Do Nation in the delivery of their London to Brussels ride.

The ride will be taking place on World Earth Day (22nd April) with Do Nation’s focus for the ride being on ‘Future Energy & Transport’.


Date: 20th – 23rd April 2024

Day 1: London – Harwich. 3 options available: London to Chelmsford (57k) or Chelmsford to Harwich option (81km) as well as the full day (138k)
Day 2: Hook of Holland to Vlissingen (110km)
Day 3: Vlissingen to Ghent (64km)
Day 4: Ghent to Brussels (64km)

Riders are welcome to join for the first day, the last day, or the whole ride. Please indicate on the registration form which days you wish to participate in.

This ride will be self guided. pie will provide you with the route for you to use on your Garmin or other preferred navigational device.


pie will provide

  • Bag transport from the start to the finish of each day you have joined or to / from lunch on day one if you have chosen to do a half day
  • Lunch stops each day you have joined
  • Support staff and vehicles
  • Medics
  • Bike mechanics
  • Route files (gpx and kml files)
  • Cyclist information document containing key information such as itinerary, kit list etc.
  • Recommended hotels and restaurants for each night’s accommodation
  • Bike transfer back to the UK (additional cost £95 payable at registration)

Extras / cyclists will need to organise

  • Accommodation (we will supply you with some recommended hotels each night. However you are free to book anywhere that suits you. make sure they are able to store your bike overnight)
  • Dinners and any other stops along the way
  • Return / onward travel at the end of your ride
  • Transport / onward travel of your bike back to the UK
  • The full ride cost includes ferry passage and bike on the ferry. A cabin is compulsory and is an additional cost.

Insurance – travel and bike
• pie is delighted to be an approved partner of Yellow Jersey Cycle Insurance. Get 10% off using the code pieevents10.

You can find training guides here.

About Do Nation

In 2009 Do Nation founder and CEO Hermione Taylor cycled from London to Morocco to see if she could inspire her friends and family to sponsor her, not with cash but with simple, sustainable actions.

It was popular and impactful. By doing things like cycling to work and eating less meat the trip saved CO2 emissions equivalent to 84 flights from London to Morocco. People also reported feeling fitter, happier and even saving money as a result!

But it was when Hermione saw the shifts in people’s attitudes that she knew she was really onto something powerful. Since then we’ve worked with 500 organisations across 100 countries, and nearly 60,000 people have pledged. Together our action community is saving 16,500 tonnes of carbon dioxide annually, which is over 42,500 flights from London to Morocco. And these figures are growing every day.


Riders will be given their own Do Nation climate action page where they can ask friends, family, and colleagues to support them through action for climate and nature. All riders are asked to raise at least 20 pledges. No money, just action!


Registration will open soon.

Social Media

Follow Do Nation on Linkedin

FacebookXInstagram #DoNation

Follow pie

on Facebook, Instagram and Twitter/X

Use #RTC24 #bespokeguidedrides #pieevents when on your ride to keep us in the loop!

We look forward to seeing you!