GroceryAid Coast to Coast – 4th-8th July 2018

GroceryAid Coast to Coast – 4th-8th July 2018

  • July 4, 2018 - July 8, 2018
    8:00 am - 5:00 pm

*NEW ROUTE* GroceryAid’s 4th Coast to Coast sees us venturing into new territory as we head across the border into Wales to tackle the very best of what this beautiful country has to offer. Cycling from north to south, we pass through two National Parks and up some of the toughest climbs in the UK.

Date of Ride

Wednesday 4th to Sunday 8th July 2018


  • New Route
  • Ride through two National Parks
  • Tackle some of the toughest climbs in the UK
  • Two-day ride option available!


Weds 4th July

Cyclists make their way to the hotel in Caernarfon in time to register with the pie crew. Our guides will be on hand to check your bikes and help with any last minute mechanical issues. Dinner will be provided that night in a local restaurant.

Bike and coach transfer options will be available from the finish hotel in Swansea to the start hotel Caernarfon on this day, arriving in time for dinner and registration. Please note parking at the hotel in Swansea will be charged at £3 per day.

Thurs 5th July – Caernarfon to Aberystwyth (140km, 2050m elevation)

Day 1! Following a welcome speech and safety briefing, you’ll set off in your guided groups heading into the hills of the magnificent Snowdonia National Park. Today is the toughest day in terms of both distance and elevation. Save your legs for the final sting in the tail just 2km before the end…

Our support crew will have your luggage ready on arrival at the hotel, and you will have time to get changed and have a shower before the evening meal.

Friday 6th July – Aberystwyth to Brecon (100km, 1800m elevation)

The profile flattens today, but don’t let that fool you as with 1800m elevation and gradients approaching 20%, it will be a tough test for even the most experienced cyclists! Most of the morning will be spent climbing up from sea level to 500m and the Tywi Forest.

Thankfully the half way point marks the start of a 20km section that generally heads downhill, before 10km of climbing and a further 15km descent down in to Brecon. A hearty Welsh meal awaits, and you’ll have time in the evening to explore the historic town, with views of the majestic Pen Y Fan.

Saturday 7th July – Brecon to Swansea (90km, 1434m elevation)

The final day! A gentle climb out of the hotel will soon get the legs going as we ride west to explore what the Brecon Beacons has to offer. The main obstacle today is Black Mountain – one of the top 100 rides in the UK, and described as “the quintessential Welsh mountain road – wild, remote, desolate and endearingly featureless”….!

After a 15km descent, there’s just one more peak to go before our final approach to Swansea, and the chance to savour the sea air as we finish at the beautiful Swansea Bay. For those looking for an extra climb, the cobbled Constitution Hill is but a stone’s throw away…

We celebrate that night with a wonderful celebration meal overlooking the Bay.

What’s Included

  • Bike guides at a ratio of 1 guide for every 10 cyclists. Our guides will lead the way and provide mechanical support en-route.
  • Full support crew and medic(s). Working behind the scenes, setting up regular refreshment stops, transferring luggage, dealing with hotels and of course providing mechanical and medical support along the route.
  • All food from the evening meal on Wednesday night, through to breakfast on Sunday morning.
  • Hotel accommodation each night (twin share)
  • Bike transport from Weybridge, Surrey to and from the ride.
  • Pre-event cyclist information document

What’s Not Included

  • Drinks with evening meals
  • Single supplements
  • Bike / Travel insurance

Testimonial from a previous rider

The Coast to Coast Cycle Challenge was a fantastically well organised event. Despite the challenging climbs, me and the rest of the team from Sainsbury’s thoroughly enjoyed it from start to finish.” (Stuart Fraser, Sainsbury’s)

GroceryAid is the trading name of the National Grocers’ Benevolent Fund. The charity was founded in 1857 and looks after thousands of people within the grocery industry. For further information about the charity or the ride, please contact Kim Brimble

Fundraising and Sponsorship

All fundraising and sponsorship enquiries should be directed to GroceryAid. There are opportunities to sponsor specific elements of the event, for example the celebration meal, cycle jerseys and refreshment stops.

Who are pie?

pie are unique in the industry offering only bespoke guided rides for companies, charities and groups of individuals.

Looking After You
The event is fully supported with guides at a ratio of one guide to 10 cyclists, support vehicles, tour leaders and medics. Each day you will receive breakfast at the hotel before setting off, morning and afternoon refreshment stops while on the ride, a substantial lunch plus dinner and twin room accommodation each night.

pie Guides

The Coast to Coast is a guided ride with groups being led by pie guides who help all abilities complete the challenge. In an age where independence rather than group cycling is heralded, those not familiar with the pie guiding system may be reluctant to follow rather than lead.

  • We offer guided rides to make sure we offer the very best care to our cyclists
  • All of our guides are experienced cyclists. They range from ex-professional racers to keen amateurs and all are very used to guiding groups of differing abilities, experience and skill
  • All of our guides will navigate their small group of 8 – 10 cyclists, from start to finish
  • They are on hand to do mechanical work so there is no waiting around for a mechanic’s van
  • Many pie guides are first aid trained
  • Cyclists can change groups (up or down) at any time during the day


We have set up a Strava “club” for the GroceryAid Coast to Coast and London to Paris bike rides. The link will be sent to you when you sign up. If you have already got a personal Strava account you can just log on using the link we will send, join the “club” and start your training with other GroceryAid cyclists. If you haven’t got a Strava account, simply enter your details in the “Sign Up for Free” section on Strava.

Don’t be daunted by the leader board and other people’s fast times! As the rides are guided, different groups will ride at different speeds, so there is something for everyone.

Social Media

Follow us at #bespokeguidedrides, #GAC2C, #pieevents

Register for the ride
Please contact Kim at GroceryAid prior to registration – You may then register for the ride by clicking on the button below.

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