GroceryAid Coast to Coast Cycle – 19th – 23th July 2023

GroceryAid Coast to Coast Cycle – 19th – 23th July 2023

  • GroceryAid Coast to Coast 2023
    July 19, 2023 - July 23, 2023
    12:00 pm

GroceryAid’s 8th Coast to Coast sees us venturing back to England, where it all started, to tackle the very best that England has to offer. We pass through three National Parks and up some of the toughest climbs in the UK.


Wednesday 19th – Sunday 23rd July 2023



  • Finish in Whitby
  • Cycling through three National Parks
  • Bucket list event


Itinerary (subject to change!)

Wednesday 19th July

Cyclists make their way to the hotel in Whitehaven in time to register with the pie crew. Our guides will be on hand to check your bikes and help with any last-minute mechanical issues. Private dinner and accommodation will be at the Summergrove Halls.

Thursday 20th July – Day 1

You’ll set off in your guided groups heading into the hills of the majestic Lake District. Today is the shortest day in terms of distance, but we make up for this in the climbing! Our support crew will have your luggage ready on arrival at the hotel, and you will have time to get changed and have a shower before the evening meal.

Accommodation and dinner at Castle Green in Kendall.


Friday 21st July – Day 2

We continue our journey eastwards and make our way out of the Lake District and into the Yorkshire Dales. The biggest climb of the day is around 50km in, but thankfully its (mostly) downhill.

Accommodation and dinner at Crowne Plaza Harrogate.


Saturday 22nd July – Day 3

We head upwards into the North York Moors, cycling along undulating terrain, with a few steeper hills thrown in for good measure! The sea air begins to fill our lungs as we get ever closer to the coast, and the final 6km is downhill all the way to the sea! After some well-deserved celebrations, it’s a short ride to the hotel, where a fantastic celebration meal awaits.

Accommodation split between Raithwaite Sandsend and Sneaton Castle with the final night dinner at the Sneaton Castle.

Sunday 23rd July – Day 4

Depart and have breakfast at your leisure. Coach options will be available for those that need to travel back to Whitehaven to collect their vehicles.

What’s Included

  • Bike guides at a ratio of 1 guide for every 10 cyclists. Our guides will lead the way and provide mechanical support en-route.
  • Full support crew and medic(s). Working behind the scenes, setting up regular refreshment stops, transferring luggage, dealing with hotels and of course providing mechanical and medical support along the route.
  • All food from the evening meal on Wednesday night, through to breakfast on Sunday morning.
  • Hotel accommodation each night (twin share)
  • Pre-event cyclist information document

What’s Not Included

  • Drinks with evening meals
  • Single supplements
  • Bike / Travel insurance

Testimonial from a previous rider

The Coast to Coast Cycle Challenge was a fantastically well organised event. Despite the challenging climbs, me and the rest of the team from Sainsbury’s thoroughly enjoyed it from start to finish.” (Stuart Fraser, Sainsbury’s)

GroceryAid is the trading name of the National Grocers’ Benevolent Fund. The charity was founded in 1857 and looks after thousands of people within the grocery industry. For further information about GroceryAid, how they help the industry or about the Coast to Coast Cycle, please contact Charlotte Norris

Fundraising and Sponsorship

A dedicated fundraising page has been setup via JustGiving. Please click here to setup your JustGiving page today.

GroceryAid have a range of sponsorship opportunities available on this event such as sponsoring the jersey or refreshment stops. If you are interested in finding out more about their sponsorship packages please contact Charlotte Norris at

Who are pie?

pie are unique in the industry offering only bespoke guided rides for companies, charities and groups of individuals.

Looking After You

The event is fully supported with guides at a ratio of one guide to 10 cyclists, support vehicles, tour leaders and medics. Each day you will receive breakfast at the hotel before setting off, morning and afternoon refreshment stops while on the ride, a substantial lunch plus dinner and twin room accommodation each night.

pie Guides

The Coast to Coast is a guided ride with groups being led by pie guides who help all abilities complete the challenge. In an age where independence rather than group cycling is heralded, those not familiar with the pie guiding system may be reluctant to follow rather than lead.

  • We offer guided rides to make sure we offer the very best care to our cyclists
  • All of our guides are experienced cyclists. They range from ex-professional racers to keen amateurs and all are very used to guiding groups of differing abilities, experience and skill
  • All of our guides will navigate their small group of 8 – 10 cyclists, from start to finish
  • They are on hand to do mechanical work so there is no waiting around for a mechanic’s van
  • Many pie guides are first aid trained
  • Cyclists can change groups (up or down) at any time during the day
  • Meet the team

Social Media

Please follow us on social media and let others know you are attending this event by tagging us @GroceryAid and using hashtag #GACoast2Coast #bespokeguidedrides or #pieevents



A GroceryAid Coast to Coast Cycling Strava Club has been created. All cyclists can join this club and keep track of each other’s training. Please click here to join this private group.

If you have not got a Strava account, simply enter your details into the ‘Sign Up’ section on Strava.