Stef Etherington


Stef has always been a keen sportsman – from archery and axe throwing through to x-country and yoga!  With a career based in education one of his passions has always been providing the opportunities for others to participate in events.  Ranging from running Area Sports Associations and local clubs to facilitating the training and development of people to run Activity Sports Camps for their local communities he is passionate about giving people the skills and motivation to try out new sports and to push themselves to help others participate. pie is a natural extension of what he was doing: supporting experienced and novice cyclists to achieve their challenge – with a smile on their faces (and his) – provides great satisfaction.

pie guided cycling bike rides uk and europe

The Coronavirus global pandemic has hit every industry. For pie, this means we are faced with huge logistical challenges to comply with Government guidelines whilst delivering the best for our clients.

We are working hard to keep events in the 2020 calendar. Please bear with us as we work through this.

In the meantime, please check out the pie Coronavirus Policy.