London to Amsterdam Classic Cycle


bespoke guided rides

pie is a cycling events company delivering amazing bespoke bike rides throughout the UK and Europe. We create, develop, manage, operate and deliver fully supported guided group cycling trips for companies, charities and groups of individuals.  All to your specific brief.

We only do what you want us to do. All of our routes are individually designed for you with a focus on ensuring a great ride with the perfect balance of enjoyment and challenge for everyone.


The extras are what brand the event as yours. Whether you choose to offer start and finish gantries, sail banners, celebrities to attend, aperitifs before your finish celebration, cycle jerseys, photographers a camera crew, or anything else, we will help you make your event special.


We don’t outsource any of our rides. Our teams of guides, tour leaders and medics work to our pie standards of customer care and delivery throughout every event. you’ll see the same professional faces whether you are doing a London to Paris or crossing Corsica.


There is nothing standard about us because there is nothing standard about you.

Have an idea? Need some inspiration? We’re here to help.