News

Italy means something different to each person who visits. For some it is food, starting the day with a cappuccino and ending it with a grappa. For others it is hill top villages perched precariously visible for miles around. For everyone it is that special...

As we head into spring and longer days are just around the corner, thoughts turn to cycling in the sunshine, views of a cooling sea and the pleasures of exploring pastures new. If you have filled most of your holiday allocation but are keeping a...

It’s traditional on reaching a milestone to reflect on the journey to get there. How to describe your first 10 years? How to describe those first steps when we knew what product we wanted to offer (cycling!) but had no name? How to name the...

Out of Adversity Comes Opportunity” so said Benjamin Franklin. And that opportunity, was to explore the UK. With Covid making foreign travel all but impossible and cycling being the largest growth sport in 2020/2021, the National Parks and iconic destinations of the UK became our clients’ playground of choice.

In September 40Tude showed grit and determination by riding the English Coast to Coast, a ride on every cyclist’s bucket list. They cycled from Morecambe to Scarborough, sharing the road with some of the greats who have previously ridden the Tour of Yorkshire and tackled...

Although it still feels a little unnatural, social distancing and mask wearing is here to stay for a good few months yet. But mask wearing and keeping socially distant don’t mean you can't have a laugh and a chat with your colleagues or share new...

As we emerge from the self induced hibernation of the pandemic, we are all needing a little something to look forward to. With that in mind we have launched The Great Antidote Ride! We are aiming to put everything negative about 2020 behind us on the...