UK Sportives


bespoke guided rides

pie is a cycling events company delivering amazing bespoke bike rides throughout the UK and Europe. We create, develop, manage, operate and deliver fully supported guided group cycling trips for companies, charities and groups of individuals.  All to your specific brief.

A 1 day bike ride, with multiple routing options e.g. 100km, 60km & 30km

Event held exclusively for you

Refreshment stops included

Support vehicles with medics

GPX files available in advance

Fully signed route

Event timing

As well as our traditional guided events, Passion In Events (‘pie’ for short) also has experience of managing one day sportives. If your business or charity works within a specific area we would look to find a suitable location close to your offices / supporters and manage the whole event from there. We will plot and recce the route, selecting quiet, minor roads wherever possible, making the cycling fun as well as challenging. On the day we will manage all the signage, refreshment stops, support vehicles and timings, making sure the event runs smoothly for your cyclists. If you’re looking for an event with maximum engagement this is a great tailor made mass participation event.

More Information

Interested? Please contact us for more details. Call 01932 460090 or email and download the event summary sheet.


pie delivers fully supported bespoke guided rides throughout the UK and Europe for the discerning cyclist.

Every ride is designed completely to your needs so your cyclists, no matter what standard they are, will have a fabulous time.

We’re known for our efficiency, integrity, and our passion to get it right. From your 1st contact with us, to the last cyclist’s arrival, we will make your event as effortless and awesome as possible.

Your cyclists will be led in small groups of similar standards by our team of amazing guides on bikes who are in turn supported by our experienced crew of tour leaders and medics.

The end result is stunning scenery, challenging ascents, incredible descents, perfect hotels, great food, like minded company.

In short, an amazing ride.